LEADERSHIP

PROJECT : Courts Megastore Bekasi, the first in Indonesia


November 2013



Courts Asia Limited, one of the leading retailers of digital and electronic products, home appliances and furniture in Singapore and Malaysia, enters Indonesia with their first Megastore in Bekasi. Comprising of about 13,200 sqm of retail space, it will become a major player in the retail industry in Greater Jakarta.

Led by Jaylou Hernandez, Associate Director, PTI Architects team’s design approach to a “big box” warehouse store was to break-up the box into parts and apply the brand colors of Courts – yellow and blue in two complimentary parts. The front façade features a blue box with 3 signage square niches and the slightly angled yellow box into a solid backdrop for the Courts Megastore logo balancing it off with a 10 meter long glass wall. The façade design promotes a strong branding identity and marketing pull that will entice every passerby into the store.